The Evolution of a Brand Powerhouse The candles that lit the nights of Union soldiers during the Civil War. The synthetic detergent that eradicated hours of toil for women in the 1940s. The disposable diapers that added convenience to the lives of busy parents. All of these breakthrough "firsts" and a host of others came from the same source: consumer goods giant Pr...(展开全部)

Experience is a powerful teacher, but it's also slow and painful. You can't afford to make every mistake yourself! Software Development Pearls helps you improve faster and bypass much of the pain by learning from others who already climbed the learning curves. Drawing on 25+ years helping software teams succeed, Karl Wiegers has crystallized 60 concise, practical lessons for al...(展开全部)

《經濟學人》、《華爾街日報》推薦、企管研究案例必讀中華民國管理科學學會理事長許士軍、P＆G寶僑家品總經理陸博濤 強力推薦 1956 年，美國每 100 個家庭就有 95 個家庭至少使用一種 P&G 產品。汰漬、Crest 牙膏、象牙香皂、幫寶適、歐蕾、潘婷，這些耳熟能詳的品牌，代表了 P&G 經年累月所建立的強效品牌原則。 你一定聽過這樣一段話： 如果你把公司的大樓和品牌留下來，卻把員工帶走，公司勢必會滅亡。但是，如果你把我們的錢、我們的大樓和我們的品牌拿走，卻讓員工留下來，我們在十年內一定能重建原有的一切。 說這句話的人，就是全球最大廣告主、公司據點分佈 80 國，超過十萬名員工的 P & G 執行長杜普雷。 ◎建立強勢品牌企業的致勝策略－－ P & G 是全球最大且最具影響力的企業之一，也是創造出無數身價幾十億美元品牌，協助許多人改變生活方式的...(展开全部)

This authoritative and accessible investment classic promises rare insight into what it really takes to run money in a top-performing investment fund. Anthony Bolton, the UK's most successful stock market investor, tells the story of his contrarian approach to managing money. He provides invaluable lessons on the factors that really matter in picking a stock: the need to identi...(展开全部)

This authoritative and accessible investment classic promises rare insight into what it really takes to run money in a top-performing investment fund. Anthony Bolton, the UK's most successful stock market investor, tells the story of his contrarian approach to managing money. He provides invaluable lessons on the factors that really matter in picking a stock: the need to identi...(展开全部)

University of Berkshire Hathaway is a remarkable retelling of the lessons, wisdom, and investment strategies handed down personally from Warren Buffett and Charlie Munger to shareholders during 30 years of their closed-door annual meetings. From this front row seat, you'll see one of the greatest wealth-building records in history unfold, year by year. If you're looking for dus...(展开全部)

University of Berkshire Hathaway is a remarkable retelling of the lessons, wisdom, and investment strategies handed down personally from Warren Buffett and Charlie Munger to shareholders during 30 years of their closed-door annual meetings. From this front row seat, you'll see one of the greatest wealth-building records in history unfold, year by year. If you're looking for dus...(展开全部)

Sacred Lessons from Heaven to Help Us Fulfill Our True Purpose, from the Bestselling Author of Saved by the Light In 1975, Dannion Brinkley was struck and killed by lightning. When he awoke in a morgue twenty-eight minutes later, everything was forever changed. Over the next twenty years, Brinkley had not one, but two more near-death experiences. Now, in Secrets from the...(展开全部)